Clickbait: What It Is and How Parents Can Help Kids Navigate It

In today’s digital world, children are constantly surrounded by headlines, thumbnails, and videos designed to grab attention—sometimes in ways that aren’t honest or healthy. This is what we call clickbait. While it can seem harmless at first glance, clickbait can influence kids’ expectations, emotions, and even self-esteem. So how can parents help their children recognise and […]

Boys, Brands & Big Tech: The Hidden Influencers Raising Our Sons

🚨 How Big Tech & Brands Are Targeting Boys — And Why It Matters 🎮 1. Gaming Skins = Social Currency In Fortnite, Roblox, and similar platforms, boys are encouraged to spend money on digital “skins” and upgrades that have zero functional purpose — but huge social value. The message? You need this to fit […]

Speech is Free, But Truth is Priceless. Scripts for Handling Misinformation, Hate Speech, Racism and Harmful Ideologies for Parents.

Freedom of speech these days means freedom to spread misinformation, hate speech, racism, and harmful ideologies. Social media platforms, in particular, have amplified these challenges by giving everyone a voice — but without sufficient checks to ensure responsible use. Meta has disbanded Facebook and Instagram’s third-party factchecking programme & the company will also recommend more […]

Sue Atkins Digital Jungle 2025 Challenge: Small Changes, Big Difference!

Are you ready to make 2025 the year of balance, connection, and wellbeing? Join me, Sue Atkins, for this simple and achievable challenge designed to help your family find harmony with smartphones and social media. These small steps will make a big difference in your family’s happiness and health. Welcome to the #SueAtkinsDigitalJungle2025Challenge—your guide to […]

Smartphones vs. Social Media: What Every Parent Needs to Know

Credit: Freepik I’ve been really pondering the distinctions and listening to the debates around giving children smartphones versus access to social media. Smartphones vs. Social Media: Understanding the Debate for Parents In today’s digital age, one of the most critical decisions parents face is when—or even if—to give their child a smartphone. Layered within that […]

Navigating the Digital Jungle -Themed Christmas Gifts for Children of All Ages

Creating Navigating the Digital Jungle-themed Christmas gifts for children can be an exciting way to combine thoughtful presents with your values around balanced tech use and mindful parenting. Below are gift ideas tailored for different age groups, promoting creativity, family connection, and tech-life balance. For Toddlers (1-3 years) For Young Children (4-8 years) For Preteens […]

Why Kids Need Parents, Not Pals, in the Digital Jungle

Kids Need Boundaries To Help Them Thrive in a Digital Jungle Screenagers: The Digital Dilemma. In today’s hyper-connected, fast-paced world, setting boundaries for kids is more essential than ever. The digital age offers countless learning opportunities and engaging entertainment, but it also brings challenges, especially when it comes to screen time and digital safety. By […]