Boys, Brands & Big Tech: The Hidden Influencers Raising Our Sons

🚨 How Big Tech & Brands Are Targeting Boys — And Why It Matters 🎮 1. Gaming Skins = Social Currency In Fortnite, Roblox, and similar platforms, boys are encouraged to spend money on digital “skins” and upgrades that have zero functional purpose — but huge social value. The message? You need this to fit […]
What is the Halo Effect? A Guide for Parents with Conversation Scripts

Credit: SimplyPsychology.org Have you ever noticed how a first impression — whether positive or negative — shapes how you view someone long after that moment has passed? This is called the Halo Effect, a cognitive bias where our overall impression of a person influences how we perceive their character, even if it’s not accurate. Understanding […]
The Charisma of Chaos: Alex Jones, Andrew Tate, Elon Musk & Donald Trump – and What Parents Can Do to Protect Their Kids from Misinformation and Manipulation

Alex Jones, Andrew Tate, Elon Musk & Donald Trump are all polarising figures known for their dangerous influence. Alex Jones, a far-right conspiracy theorist, is infamous for promoting dangerous falsehoods, such as denying the Sandy Hook tragedy and spreading harmful claims about major global events. His rhetoric has led to legal battles and bans […]
