Smart Glasses: The Next Parenting and School Dilemma?
We’ve only just got our heads around smartphones in our children’s lives — now another piece of technology is on the horizon: smart glasses. They look stylish, even fashionable. Unlike clunky headsets or obvious screens, these glasses are discreet. They can take photos, record video, stream live, translate languages, or call up information — all […]
“Dear Sue, My PE Teacher Was Right…”
When a School Newsletter Letter Hit a Nerve – And Sparked a Parenting Pause By Sue Atkins – Navigating the Digital Jungle Dear Sue,I just wanted to comment on something my child’s PE teacher wrote in the school newsletter. It’s been playing on my mind ever since.She gently (but firmly!) called out the number of […]
From Baby Bottles to Brand Loyalty: Is Big Tech Marketing to Your Baby?
Marketing to babies and toddlers is a growing concern, especially in today’s tech-driven world. The marketing industry has increasingly turned its focus to the youngest consumers, making them targets for everything from toys to digital devices, often before they can even speak or make decisions for themselves. Here’s how this trend plays out, why it’s […]
Boys, Brands & Big Tech: The Hidden Influencers Raising Our Sons
🚨 How Big Tech & Brands Are Targeting Boys — And Why It Matters 🎮 1. Gaming Skins = Social Currency In Fortnite, Roblox, and similar platforms, boys are encouraged to spend money on digital “skins” and upgrades that have zero functional purpose — but huge social value. The message? You need this to fit […]
Too Young for Toner? ‘Sephora Kids’ And How Big Tech & Beauty Brands Are Luring Young Kids Into Skincare
Trying to be like a mum Credit: Freepik Have you heard the buzz about “Sephora Kids”? Yes, we’re talking about 8-year-old girls — still in primary school — flocking to beauty shops, clutching colourful serums, eye creams, and retinol-infused lotions. And no, they’re not shopping for mum! Now, I’m all for a bit of self-care […]
Digital Guilt: Navigating Parenting in a Tech-Driven World
Credit: Freepik Digital Guilt: Navigating Parenting in a Tech-Driven World In an era where smartphones, social media, and the ever-looming internet are integrated into nearly every aspect of life, many parents find themselves grappling with “digital guilt.” This modern form of guilt stems from the delicate balancing act between being present for their children and […]
Sue Atkins Digital Jungle 2025 Challenge: Small Changes, Big Difference!
Are you ready to make 2025 the year of balance, connection, and wellbeing? Join me, Sue Atkins, for this simple and achievable challenge designed to help your family find harmony with smartphones and social media. These small steps will make a big difference in your family’s happiness and health. Welcome to the #SueAtkinsDigitalJungle2025Challenge—your guide to […]
Should You Trust AI as Your Child Development Guide?
Credit: Freepik In an era where technology increasingly shapes our lives, artificial intelligence (AI) has emerged as a trusted companion for many aspects of parenting. From sleep-training apps to AI-powered tutors, the allure of instant, data-driven solutions for child development is undeniable. However, while AI offers convenience and insights, it also raises significant ethical questions […]
Why Your Child’s Best Listener Shouldn’t Be an AI Chatbot. The New Timebomb Waiting To Explode!
Why Children Shouldn’t Trust AI for Emotional Support: It’s Crucial that they Build Real Relationships Instead Teens are forming intense relationships with ai entities, and parents have no idea. Teenagers are addicted to generative AI models — but their parents have no idea what their kids actually use them for. As part of a new study set […]
Would You Hand Over the Keys to a 4×4? 🚙❌ Then Why Just Hand Your Kids a Smartphone? 📱
Imagine this: A gleaming brand new shiny 4×4 sits in your driveway. It’s powerful, versatile, and packed with potential. But would you hand the keys to your child before they’ve passed their driving test? Before they’ve learned to navigate traffic, respect the rules of the road, or handle the unexpected challenges that come with being […]
