What is Screen Time Costing our Children in the Early Years?
In a world where screens are everywhere—from smart TVs and tablets to phones in our pockets—it’s no surprise that even our youngest children are being drawn into the digital swirl. But as technology becomes more embedded in daily life, a growing body of research is urging us to pause and ask: What is screen time costing our children in the early years? Toddler tantrums & tech — what’s really going on? You’re in a café. Your toddler’s bored. You hand them your phone. Peace… for now. Sound familiar? In today’s digital world, more and more parents are turning to screens to soothe toddler meltdowns. But while it might feel like a lifeline in the moment, over time it can delay something far more important: your child’s ability to regulate emotions. Tantrums aren’t “bad behaviour.” They’re big feelings in little people who don’t yet have the words—or the tools—to cope. As a parenting expert, I help families shift from “Plug in and Pacify” to “Pause and Connect.” Here are 3 quick tips to help your toddler learn emotional resilience—without always reaching for tech: Name it to tame it – “You’re feeling cross because we had to leave the park.” Create a calm corner – A cosy space with books, cuddly toys, or sensory items. Model calm – Your calm is contagious. Breathe through the storm together. Let’s raise children who can feel their feelings—not fear them. Let’s use tech intentionally—not as a crutch. Pause to Ponder and if you need a hand I’m here to help. 1. The Science of Screen Exposure The first five years of life are a time of incredible brain development. During this window, children’s brains are building the neural foundations for empathy, language, attention, and emotional regulation. And the best way to support that growth? Through real-world, multi-sensory interactions—not screens. When children engage with people, nature, and open-ended play, they experience the kind of stimulation that strengthens brain architecture. But when screens dominate the early years: These aren’t just minor hiccups—they’re foundational to a child’s lifelong wellbeing. 2. Tech in the Nursery: Helpful or Harmful? Screens are becoming more common in early years settings—sometimes used for entertainment, sometimes for managing behaviour, and often marketed as “educational.” But most so-called educational apps are built for profit, not child development. They often offer flashy animations and reward-based systems that interrupt deeper thinking and learning. More importantly, screen time can displace the very things young children need most: When screens are overused, they crowd out the simple joys of childhood—the games, the giggles, the mess, the magic. 3. Early Attachment in a Digital Age Let’s talk about technoference—that moment when a parent looks down at their phone during play, or scrolls through messages while feeding their baby. It may seem small, but for a child, these interruptions can chip away at their sense of being seen, heard, and valued. Young children don’t just need to be cared for; they need to feel emotionally connected. Screens can’t offer that connection—only human presence can. Secure attachment forms through micro-moments: eye contact, soothing words, shared laughter. These are the interactions that teach a child, “You matter. You’re safe. You are loved.” 4. Reclaiming Childhood Childhood isn’t a race. It’s not a performance. It’s a sacred time of wonder, curiosity, and discovery. Reclaiming it in the digital age means having the courage to say: It’s not about banning technology but about making intentional choices. Let’s model presence. Let’s protect time for play, connection, and creativity. Let’s remember that the best “app” for a young child is a present adult. A Final Thought Our children are growing up in a digital world, and that isn’t going to change. But the way we introduce and balance technology can change. Let’s start early. Let’s be thoughtful. Let’s reclaim childhood—not just for our kids, but for ourselves too. Need a little extra support?Download my ‘Navigating the Digital Jungle. A Parents’ Guide to Manage Toddlers and Tech with Scripts to feel more confident, connected, and calm—one moment at a time. Let’s start a conversation.How are you managing tantrums and tech at home or in your setting?
Too Young for Toner? ‘Sephora Kids’ And How Big Tech & Beauty Brands Are Luring Young Kids Into Skincare
Trying to be like a mum Credit: Freepik Have you heard the buzz about “Sephora Kids”? Yes, we’re talking about 8-year-old girls — still in primary school — flocking to beauty shops, clutching colourful serums, eye creams, and retinol-infused lotions. And no, they’re not shopping for mum! Now, I’m all for a bit of self-care — a warm bath, a gentle cleanser, a dab of suncream — but when children as young as eight are being swept up into a grown-up world of skincare routines and beauty marketing, it’s time to pause and reflect. So, should we be worried? I believe we should be — and here’s why. 💻 How Big Tech & Beauty Brands Are Luring Young Kids Into Skincare It’s not an accident. It’s a strategy. Big Tech platforms — especially TikTok, YouTube Shorts, and Instagram — are fertile ground for beauty marketing aimed at younger and younger audiences. Here’s how they’re doing it: 📱 1. The Algorithm Loves a Trend Once a child watches one “Get Ready With Me” (#GRWM) video or skincare haul, their feed becomes saturated with more of the same. These aren’t innocent skincare routines — they’re sophisticated advertorials in disguise, often by influencers twice the age of the child watching. 🛍️ 2. Influencers as Trusted Friends Young children don’t always know the difference between a recommendation and an ad. Big Tech and beauty brands know this. That’s why influencer deals, paid partnerships, and unboxings are so popular — they sell products wrapped in trust. 🧠 3. Fear-Based Messaging Even 8-year-olds are being exposed to ideas like “you’ll get wrinkles,” “your pores aren’t clean,” or “you’re not glowing enough.” It’s grooming a generation to feel not good enough — unless they buy something. 👀 4. #SephoraKids Is A Marketing Goldmine Big brands are watching. They see that primary school girls are fascinated by routines and rituals. So they design packaging, store displays, and products to feel like toys — colourful, scented, playful — but with grown-up price tags and ingredients their skin doesn’t need. 📊 5. Data-Driven Manipulation Big Tech knows exactly what your child is searching, watching, and liking — and serves up beauty content based on it. It’s not a coincidence your daughter is suddenly “obsessed” with serums. It’s by design. The Tenderness of Childhood Skin Children’s skin isn’t mini-adult skin. It’s thinner, more sensitive, still developing. Many of the popular skincare products found in influencer-led “routines” — like exfoliating acids, retinols, and firming creams — are not just unnecessary for young skin, they can be harmful. Think rashes, burns, allergies. Are we replacing childhood with chemicals in the name of self-care? When Skincare Becomes A Mask For some little girls, skincare isn’t really about care — it’s about fixing themselves. That’s a hard pill to swallow. I’ve worked with families for decades, and I know this: once the seeds of “not enough” are planted, they grow fast. Are we teaching our daughters that their natural skin needs fixing at eight? Are we unknowingly handing them anti-wrinkle creams instead of confidence? Whose Voice Are They Listening To? Many of these young girls are being influenced by TikTok, YouTube, and social media trends — where 20-somethings peddle 10-step nighttime routines and where the algorithm whispers, “You’ll feel better if you just buy this.” Who’s shaping your child’s self-image — you or the internet? Is that skincare haul really about caring… or comparing? The Commercialisation of Childhood Let’s call it what it is. The beauty industry sees our children as customers. That should make us deeply uncomfortable. The earlier the hook, the longer the lifetime spend. Are we okay with corporations mining childhood for profit? Should children be the next frontier of the beauty business? What Can We Do as Parents? Keep conversations open. Ask your child why they want skincare products — don’t dismiss their feelings, but explore what’s behind them. Help them build routines based on health, not image. Encourage time outdoors, creative play, and screen breaks to remind them there’s a world beyond mirrors and marketing. Be mindful of our own habits. What are we modelling in our own relationship with appearance? A Loving Reminder This isn’t about shame or blame. We’re parenting in a world that moves faster than ever — a world where childhood is being edited, filtered, and sold back to us in tiny bottles with glittery labels. Let’s slow it down. Let’s protect the innocence of childhood — not wrap it in serums. Because the truth is, the most powerful “skincare” we can offer our girls is the glow that comes from being seen, celebrated, and loved just as they are. 🌿 Conversation Scripts: Talking to Your Child About Skincare and Self-Worth 👩👧 1. When Your Child Asks for Skincare Products You could say:“That’s interesting — what made you want that serum/cream? Is it something you saw online or at school?”(Pause and listen)“You know, our skin at your age is still learning and growing — it doesn’t need all those ingredients just yet. What matters most is keeping it healthy and clean. How about we look at some gentle, fun things we can do together?” 🪄 Why it works: This script keeps the tone light and curious. It invites your child to reflect on the ‘why’ without making them feel silly or shut down. 📱 2. When You Notice They’re Copying a Social Media Skincare Trend You could say:“I noticed you’ve been talking about routines and products — have you seen those on TikTok or YouTube?”(Listen, don’t judge)“Some of those people are much older, and the products they use might not be safe or needed for young skin. Let’s chat about what real self-care means at your age. What do you think makes you feel good and cared for?” 🌱 Why it works: It opens the door to conversations about influence, age-appropriateness, and self-care beyond appearance. 🪞 3. When They Say They Don’t Like Their Skin or Appearance You could say:“I’m so sorry you’re feeling that
Generation Beta Have Arrived! But the BIG Question is: How Do We Raise Them?
The next wave of children are arriving, and they’ve been given a name—Generation Beta. But the big question is: How do we raise Generation Beta to thrive in a world of AI, climate change, and constant connectivity? Born between 2025 and 2039, these children will grow up in a world more technologically advanced, environmentally challenged, and globally connected than ever before. The term Generation Beta was coined by demographer and futurist Mark McCrindle, who also introduced us to Generation Alpha (2010–2024). As we prepare for this new era of parenting, it’s worth exploring what life might look like for these future changemakers and how we can best support them. What Will Generation Beta Experience? Gen Beta will be shaped by forces far beyond what previous generations have known. Their childhoods will be immersed in technologies still in their infancy today—AI, virtual reality, and possibly even quantum computing. At the same time, they’ll face complex global challenges that will require resilience, empathy, and innovation. Here’s what I think is on the horizon for Generation Beta: A Tech-Driven World: Artificial intelligence, augmented reality, and advanced robotics will become everyday tools, not just futuristic concepts. Climate Responsibility: They will inherit a planet under environmental strain, with climate change, resource scarcity, and overpopulation at the forefront of their concerns. Blended Realities: With virtual reality and the metaverse evolving, their experiences of work, learning, and play may seamlessly combine the digital and physical worlds. Global Citizenship: Growing up in a hyper-connected world, they’ll be exposed to diverse cultures and ideas, making global awareness a key part of their identity. But while their world may be powered by technology, critical thinking, human connection and emotional intelligence will remain crucial skills. So, how can today’s parents prepare to raise tomorrow’s leaders? Parenting Tips for Raising Generation Beta Here are some key strategies: 1. Prioritise Human-to-Human Bonds In a world filled with AI companions and digital assistants, authentic relationships will be more valuable than ever. Encourage face-to-face conversations, empathy, and emotional intelligence from an early age. 2. Get Outside and Explore With screens becoming even more immersive, it’s essential to balance digital time with nature. Outdoor play fosters creativity, problem-solving, and a deeper connection to the environment—a vital value for a generation expected to champion sustainability. 3. Foster Digital Literacy and Online Safety Gen Beta will be digital natives—but that doesn’t mean they’ll automatically know how to navigate the online world safely. Teach them about privacy, cyberbullying, and the importance of creating a positive digital footprint. 4. Stay Informed About Emerging Trends AI tutors, VR classrooms, and tech we haven’t yet imagined will shape Gen Beta’s education and social lives. Staying updated on new tools will help parents guide their children wisely and make informed decisions. 5. Encourage Sustainability and Global Responsibility With climate change being a central issue for this generation, teach children to respect the planet, make mindful choices, and think globally. Small habits like recycling, gardening, or reducing waste can spark a lifelong commitment to sustainability. Looking Ahead Every generation faces unique challenges and opportunities. For Generation Beta, the balance between technology and humanity will be key. As parents, carers, and educators, our role is to help them grow into resilient, compassionate, and thoughtful individuals—equipped not only to navigate their world but to improve it. Here are some thought-provoking questions you can ask yourself as you prepare to raise your children in the Generation Beta era: 1. Nurturing Values in a Tech-Driven World 2. Preparing for a Rapidly Changing Future 3. Navigating the Digital Jungle 4. Fostering Resilience and Wellbeing 5. Building a Future-Focused Family Culture By reflecting on these questions, parents can lay the groundwork for raising thoughtful, resilient, and future-ready Generation Beta kids—ready to thrive in a world that’s still unfolding. Let’s start the conversation today—because tomorrow is already on its way. What do you think Generation Beta’s future holds? I’d love to hear your thoughts in the comments below!
Navigating the Digital Jungle -Themed Christmas Gifts for Children of All Ages
Creating Navigating the Digital Jungle-themed Christmas gifts for children can be an exciting way to combine thoughtful presents with your values around balanced tech use and mindful parenting. Below are gift ideas tailored for different age groups, promoting creativity, family connection, and tech-life balance. For Toddlers (1-3 years) For Young Children (4-8 years) For Preteens (9-12 years) For Teens (13-18 years) For the Whole Family These gifts align with your values by promoting family connection, creativity, and mindfulness while reinforcing the importance of balance in the digital age. Check with eco-friendly toy brands or craft your own kit. Suggestion: Look for sensory play kits on Etsy or Amazon that align with nature and tech-free play. Suggestion: Look at options from websites like Wonderbly or Lost My Name for personalised books. Suggestion: Visit board game sites like BoardGameGeek for family-friendly options.
