Sensory Neglect in the Digital Jungle: Reclaiming Childhood’s Natural Rhythms

We’re living in a time when children can access the world with a single swipe — yet are often missing the world right in front of them. I call this quiet modern dilemma sensory neglect — not the neglect that makes headlines, but the subtle loss of everyday sensory experiences that once defined childhood. Children […]
“Dear Sue, My PE Teacher Was Right…”

When a School Newsletter Letter Hit a Nerve – And Sparked a Parenting Pause By Sue Atkins – Navigating the Digital Jungle Dear Sue,I just wanted to comment on something my child’s PE teacher wrote in the school newsletter. It’s been playing on my mind ever since.She gently (but firmly!) called out the number of […]
What is Screen Time Costing our Children in the Early Years?

In a world where screens are everywhere—from smart TVs and tablets to phones in our pockets—it’s no surprise that even our youngest children are being drawn into the digital swirl. But as technology becomes more embedded in daily life, a growing body of research is urging us to pause and ask: What is screen time costing […]
Too Young for Toner? ‘Sephora Kids’ And How Big Tech & Beauty Brands Are Luring Young Kids Into Skincare

Trying to be like a mum Credit: Freepik Have you heard the buzz about “Sephora Kids”? Yes, we’re talking about 8-year-old girls — still in primary school — flocking to beauty shops, clutching colourful serums, eye creams, and retinol-infused lotions. And no, they’re not shopping for mum! Now, I’m all for a bit of self-care […]
Generation Beta Have Arrived! But the BIG Question is: How Do We Raise Them?

The next wave of children are arriving, and they’ve been given a name—Generation Beta. But the big question is: How do we raise Generation Beta to thrive in a world of AI, climate change, and constant connectivity? Born between 2025 and 2039, these children will grow up in a world more technologically advanced, environmentally challenged, and […]
Navigating the Digital Jungle -Themed Christmas Gifts for Children of All Ages

Creating Navigating the Digital Jungle-themed Christmas gifts for children can be an exciting way to combine thoughtful presents with your values around balanced tech use and mindful parenting. Below are gift ideas tailored for different age groups, promoting creativity, family connection, and tech-life balance. For Toddlers (1-3 years) For Young Children (4-8 years) For Preteens […]
