Too Young for Toner? ‘Sephora Kids’ And How Big Tech & Beauty Brands Are Luring Young Kids Into Skincare

Trying to be like a mum Credit: Freepik Have you heard the buzz about “Sephora Kids”? Yes, we’re talking about 8-year-old girls — still in primary school — flocking to beauty shops, clutching colourful serums, eye creams, and retinol-infused lotions. And no, they’re not shopping for mum! Now, I’m all for a bit of self-care […]
