I’m Sue Atkins, a parenting expert, broadcaster, author, and coach — passionate about helping families confidently navigate the ups and downs of raising children in today’s fast-changing, digital world.
Before becoming a Parenting Author, Broadcaster, Speaker and Coach, I was a Deputy Headteacher, so I understand both the classroom and the living room. I draw on that experience, alongside my own parenting journey, to offer practical, down-to-earth advice that really works for families.
I created the Navigating the Digital Jungle podcast and resources hub to support parents, schools, and professionals with tools and strategies for balancing technology, wellbeing, and family life. You’ll also find me regularly on TV, radio, and in the press, sharing trusted guidance on everything from toddler tantrums to teenage screen time.
I’m proud to be the UK Coalition Lead, Founding Coalition Member & Strategic Network Partner of Ctrl+Shft – a global initiative focused on building safer, more supportive online spaces for children and young people. My work often brings me together with schools, tech organisations, and family-focused brands, but at the heart of everything I do is one goal: helping families feel connected, resilient, and ready for whatever challenges the digital age brings.
I believe parenting isn’t about being perfect – it’s about being present. My mission is to give you the confidence, conversations, and tools you need to raise happy, resilient children while enjoying the adventure of parenting.
Whether you’re a parent looking for practical tips or a school, brand, or organisation interested in collaboration, I’d love to connect with you.
Explore my Navigating the Digital Jungle resources and podcast for everyday strategies you can put into practice at home, or get in touch if you’d like to partner with me in my role as UK Coalition Lead with Ctrl+Shft.
Ctrl+Shft is building the missing infrastructure for online safety, helping schools, parents, and communities measure, manage, and mitigate digital harm. In the UK, I’m leading a coalition of trusted voices to replicate this proven model and improve online safety for children globally.
Discover how Sue’s expert advice has helped families, educators, and teams feel more confident,
supported, and ready for every step of the journey.
Sue has a wonderful warmth that allows people to open up and share their own personal experiences and show vulnerabilities. It was a great session and exactly what we imagined when we decided we wanted to face into this topic with the John Lewis Partnership Working Parents Network. We loved working with you.
Leanne Chalmers
Supporting the Diversity & Inclusion Team
John Lewis Partnership
Through her unique insights into human nature and child development, Sue has guided me on a transformative journey as a parent. Her wisdom and expertise have not only enriched my understanding of my children’s needs but have also empowered me to foster a more harmonious and nurturing home environment.
Becky Robinson
Dubai
As a former teacher and nursery owner myself, I am often found giving advice to parents. However, sometimes you get lost in your own parenting journey and Sue was very effective in providing tips to keep us busy working Mums on track. My main lesson from Sue is that as parents, we also have to be good to ourselves. If we are looking after our own well-being, this positively benefits all aspects of family life.
Mariessa Devlin
Scotland
Research shows that delaying access to smartphones can:
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