From Baby Bottles to Brand Loyalty: Is Big Tech Marketing to Your Baby?
Marketing to babies and toddlers is a growing concern, especially in today’s tech-driven world. The marketing industry has increasingly turned its focus to the youngest consumers, making them targets for everything from toys to digital devices, often before they can even speak or make decisions for themselves. Here’s how this trend plays out, why it’s […]
Boys, Brands & Big Tech: The Hidden Influencers Raising Our Sons
🚨 How Big Tech & Brands Are Targeting Boys — And Why It Matters 🎮 1. Gaming Skins = Social Currency In Fortnite, Roblox, and similar platforms, boys are encouraged to spend money on digital “skins” and upgrades that have zero functional purpose — but huge social value. The message? You need this to fit […]
Too Young for Toner? ‘Sephora Kids’ And How Big Tech & Beauty Brands Are Luring Young Kids Into Skincare
Trying to be like a mum Credit: Freepik Have you heard the buzz about “Sephora Kids”? Yes, we’re talking about 8-year-old girls — still in primary school — flocking to beauty shops, clutching colourful serums, eye creams, and retinol-infused lotions. And no, they’re not shopping for mum! Now, I’m all for a bit of self-care […]
